The Science Outreach Project (SOP) carries out the dissemination activities of the CRC scientific goals and methods with regard to different groups of non-experts, mainly the general public and school students as future citizens and scientists, but also (junior) researchers within the CRC in strong collaboration with the iRTG. The SOP activities are supported by recent advancements in emotions and science education research and include modern and innovative multimedia formats, such as virtual reality, fulldome and 360° videos.